It's been a terrific start to our work in gaining a vital foothold in prominent retailers we have visited in the last couple of weeks since we got the sample styles from Antonio D'Errico.
The collection was received very enthusiastically and was declared as something very special by those who viewed it.
There are a few favourites already emerging. Like most collections from where ever they may come, there are some styles typically best for the European mainland countries and some which will fit in well with the needs of the UK market.
It's those styles which are being ordered and in most cases they were the ones we initially chose for our samples anyway.
Take for instance the gorgeous coat and dress below. It's a knock-out in style and has the most remarkable material to make it extra special.
.jpg) |
| Best seller from Antonio D'Errico |
The price point of a lot of these styles from D'Errico are akin to those from the defunct Presen. They are competitive with the John Charles and Condici collections and are also very near to the top Cabotine prices. Of course price is only a reflection of the quality so you can be assured that these won't disappoint. Your customers will be equally pleased with them which is what matters more than anything.
We aren't looking to take business from those renowned companies, rather to complement their styles with the wonderfully unique ones we have in our collections.
There is room on most rails for these winners to sit alongside the styles you already offer and to build up a different clientèle and offer something completely different from the "usual suspects".
Our webcounter is showing an enormous number of hits on the picture in this collection so I can see there is a tremendous public interest already.
I am eagerly awaiting the Granditalias styles. They will feature some of the new 2016 offerings. Yes 2016 already. No time like the present to get a preview and place an early order. I have been informed that I will be getting a lot of the Renoir and Modigliani styles as samples as well as new styles for next year and will post back when I receive them. Drop in their website to see what they are all about.
The Franc Sarabia Export manager is away from Spain at present so I can't give any update on the samples I'll get from them. However there are shops eagerly awaiting to see them, as well as private customers who I will pass across to the 1st purchaser of this collection once I get my sample styles.
This collection is the Rolls Royce of haute couture. They have some wonderfully exciting styles from this season as well as past favourites, none of which have ever been in the UK at any point in the past.
 |
| A special from the Franc Sarabia Couture collection |
Our experience of this specialist market is that it is currently dominated by a few high profile collections. From a potential customer's perspective, it would be good to have something else which isn't in most shops of repute already.
They do get tired and disheartened of visiting an endless number of shops only to find the same designer collections as were in the last shop they visited.
Show them something new and exciting and take business from "er down the road"
To give you some sense of security with the collections we offer, we will be agreeing a certain amount of exclusivity depending on local variables.
Our shop visits are now underway and if you would like a visit in the near future please get in touch. I will no doubt be contacting most shops in due course anyway but an early visit might be best arranged by personal contact.
%2B(Small).jpg)
